Services that Can Help Small Businesses Improve Website Traffic
Most of us hate traffic – the honking, the waiting, our shaking leg as we press down on the clutch. We hate rush hour, red lights, and road work. Web traffic? The more congested, the better!
The reason for this is obvious: people use the internet. A lot. In fact, 85 percent of US consumers use the World Wide Web to buy products and hire businesses. Therefore, you want your web traffic to flow and flow – no casual Sunday drives down rural roads; only afternoon downtown gridlock.
So, how do you drive traffic to your website? Having a website is the first step, but after that, relying on several different services can certainly help, including the following:
One of the most essential ways to drive visitors to your website is through emails. Email campaigns can be automated to reach people who are already interested in what you provide. This cuts out the guesswork and translates to higher conversions.
Pay-per-click advertising is an attractive option for businesses on a budget: you only pay for people who actually visit your website (and, since they’re visiting, you know they’re interested). SEO, likewise, draws already interested parties to your URL. Through the use of keywords, it places your website front and center of the consumer.
While having a website is a necessity, your job doesn’t end there: you must offer your visitors something. When you visit a friend’s house, they may offer you a drink. A website is no different. Offer visitors something that entices (e-books or how-to-guides designed with Adobe). If you give people what they want, they’ll come back for more.
Customized sales templates, like those offered through Ninja Outreach, allow you to send emails without sacrificing your company’s brand and voice. Not only that, but the highly trackable system – track opens, clicks, and replies- tells you which consumers are interested and which ones are ignoring you completely.
On the way to work, traffic’s a drag. But at work, traffic means profit! The more people drawn to your website, the higher your earnings. Web traffic services help reel in consumers – use them, drive traffic to your site, make sales, repeat.
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